Job Description

*THIS IS NOT A JOB AT FORCEBRANDS*

Responsibilities:

• Edit conversion-focused video ads for Meta, Google, and YouTube from Creative Strategist briefs and scripts.
• Cut whitelisted/creator (influencer) footage into platform-native ads that preserve creator authenticity while hitting performance structure.
• Produce in-house creative ads from internal and stock assets - including hooks, B-roll, motion text, captions, and sound design.
• Exceptional attention to detail; able to consistently deliver client-ready work with minimal QA, including accurate spelling, grammar, capitalization, asset selection, timing, clip placement, and adherence to brand standards.
• Build multiple variants per concept (hook tests, length cuts, aspect ratios) to feed the testing roadmap.
• Iterate quickly against paid performance data, sharpening hooks, pacing, and retention from scroll-stop and hold-rate signals.
• Maintain platform-native specs and best practices across feed, Reels/Shorts, and in-stream placements.
• Hold brand consistency and adhere to the Instant Hydration visual system while optimizing for performance.
• Manage an organized asset library and version control to keep throughput high.
• Proactively identify and source existing UGC, creator, product, retail, and brand assets from the creative library to execute briefs and maximize content output.
• Take ownership of creative problem-solving by repurposing existing content into fresh, high-performing advertisements when new footage is unavailable.

Candidate Profile:

• 2+ years editing video for paid social / DTC performance marketing (electrolyte, supplement, wellness, or CPG a plus).
• Expert in Premiere Pro and/or After Effects (CapCut and Final Cut a plus).
• A reel demonstrating direct-response ad work, not just brand films, ideally including whitelisted creator content.
• Strong instinct for hooks, pacing, and retention; you understand why the first three seconds decide everything.
• Fluency in platform-native formats and specs across Meta, YouTube, and Google.
• Comfortable working from briefs and treating performance data as a creative input, not an afterthought.
• High output and fast turnaround in a high-trust, iterative environment.
• Highly self-motivated and resourceful, with the ability to navigate large asset libraries and execute against briefs with minimal oversight.
• Demonstrated ability to think beyond execution by proactively identifying opportunities for new creative iterations.
• Strong ownership mentality and bias toward action; able to independently move projects forward in a fast-paced environment.
• Motion graphics, sound design, captioning, and UGC editing chops.

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